Improving Your Site Search: Monitoring Zero Result Searches

Monitoring searches that don’t return any results is an important part of improving any search experience. So-called “zero result searches” give you valuable data about what your customers are looking for but aren’t finding, giving you important clues about what products or services you should add. In addition, zero result searches can give you useful …

Improving Your Site Search: The Search Bar

In this first installment of our series on improving your site search experience, we’ll begin with a fundamental but often overlooked part of search: the search bar.  First, we’ll discuss why the search bar is so important, and then we’ll discuss some key factors that make a great search bar. Why Your Search Bar is Important Google and …